It can be tempting to think of paper as merely the base of print pieces, but choosing the right paper is essential for creating the right look and feel. Even the most luxurious print processes aren’t shown to their best effect, If they aren’t on the right stock. Not only are stocks the foundation for your print order, they also have the potential to be a strong and marketable foundation for your print offering. Check with us for what fits best for your next project.
When preparing to design a project there are several steps that will help in getting it done:
1 – Research the project – know your subject or customer
2 – Know your audience
3 – Choose a color scheme
4 – Limit your font choices
5 – Don’t be afraid of white space
6 – Create order
7 – Clean, Crisp, Clear, Legible
8 – Keep it simple
9 – Step away and read it again
Are You Making One of These PDF Mistakes?
Last year, GWG, a graphic arts association, polled graphic arts professionals on the day-to-day issues they face in their business, and their poll uncovered a wide variety of different issues that they found regularly in files. In that survey,17% said that more than half of all files they received contained errors.
Everyone makes mistakes, so we all need to check files before submitting them for print. Whether you are creating the files for print or you are checking files before submitting them for print, it’s important to double-check the file to ensure it will print perfectly.
Here are three common mistakes:
The Resolution Is Too Low
When a file’s resolution is too low, the printed image becomes distorted. The image may get blocky and pixelated, and straight lines might start to look like the steps of a staircase. That’s why you need to ensure that the images you send to your print provider have a high enough resolution to create a good image—we recommends at least 300 dpi.
The Wrong Color is Used in the File
Ink is mixed using CMYK colors, which is why your files should be formatted in CMYK. However, many of those polled said that they received files in RGB. One of the difficulties in checking this is that it isn’t immediately visible in your file; you have to check the file settings to be sure.
The Bleed is Missing
When your bleed is missing, you run the risk of having a thin white line between the paper edge and the printed image. While this might look fine on screen, if you have ink that extends to the edge of the page it’s essential to include a bleed.
Want more help creating an idea for your next project? Please feel free to contact us and we’ll be more than delighted to assist you.